Read twice and referred to the Committee on Commerce, Science, and Transportation.
Creates an FTC-regulated regime requiring data brokers to annually register and publish basic information.
Establishes a federally operated, centralized online system enabling individuals to submit a single hashed deletion request that data brokers must process.
Requires regular broker queries of hashed registries, 31-day deletion timelines with specific exceptions, periodic third-party audits, and FTC enforcement.
Substantive consumer protections increase support, but technical complexity, regulatory costs, and industry resistance lower enactment odds.
Relative to its intended legislative type, this bill is a clear substantive policy measure that establishes new rights/obligations and creates an enforcement regime using the FTC. It provides a substantial amount of concrete detail (definitions, deadlines, required elements of a centralized system, hashing/salting approach, audits, reporting, and interaction with existing law) while sensibly delegating complex technical and operational specifics to agency rulemaking.
Privacy gains vs. regulatory burden and compliance costs
Privacy gains vs. regulatory burden and compliance costs
Overall supportive; views the bill as a meaningful federal step to limit pervasive data broker tracking and restore consumer control.
Sees centralized deletion and strong FTC authority as tools to protect privacy and vulnerable populations.
May flag carve-outs and enforcement resourcing as concerns.
Cautiously favorable; appreciates consumer protection and standardized process but worries about technical feasibility, costs, and administrative complexity.
Wants clear implementation guidance, measurable performance metrics, and reasonable phase-in timelines.
Generally skeptical; sees this as expansive federal regulation imposing compliance costs on businesses and centralizing sensitive processes.
Worried about overreach, effects on legitimate data uses, state preemption, and burdens on smaller firms.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Substantive consumer protections increase support, but technical complexity, regulatory costs, and industry resistance lower enactment odds.
The bill has not accumulated any surfaced votes yet.
Privacy gains vs. regulatory burden and compliance costs
Substantive consumer protections increase support, but technical complexity, regulatory costs, and industry resistance lower enactment odds.
Relative to its intended legislative type, this bill is a clear substantive policy measure that establishes new rights/obligations and creates an enforcement regime using the FTC. It provides a substantial amount of con…
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